Writer Instructions


By reading a DoNotPay article, a searcher should have answers to their questions, an understanding of how a specific DoNotPay product provides a solution to a problem, and clear next steps.


Every Submission MUST contain the following elements.

Using the Content Brief and Outline

Use the content brief as a formatting template and for a general outline of a series topic. The outline is an example that should give you a sense of direction when writing.

Be as creative as the topic allows. Customize the H2 subheaders to be relevant to the primary keyword and the topic at hand.

  • If an H2 subheader listed in the outline doesn't make sense in the context of your article, it can be excluded.

  • If additional H2 and H3 subheaders are necessary to fully explain the topic or provide text breaks, add them in at your own discretion.

đź’ˇ Note: While you should use this template as a general framework, you will also need to adjust the H2s to your topic. Some keywords will warrant a more general article (e.g., forgot password, fight rent increases), while others will be super-specific (e.g., forgot spotify password, fight rent increases in california).

Primary Keywords and Keyword Variations

Always research your primary keyword and structure the article accordingly. Focus on the most relevant content in regard to the searcher intent behind the primary keyword.

  • Incorporate primary keywords naturally by considering why a reader would be searching for a primary keyword. Ask yourself:

    • What problem is the reader trying to solve?

    • What questions are they trying to answer?

    • Why and how is DoNotPay a solution?

  • Use the keyword variations to identify and incorporate the most important information to include

    • High-priority relevant terms are a reflection of what a searcher is actually looking for.

For best results and real time analysis try integrating these helpful SEO tools into your writing process:

Internal Linking

It's crucial for articles in the series to be interlinked (linking to one another) for Google to register them as a topic cluster. If a bunch of articles are linking to a specific article in the series, this signals to Google that the article is important, which helps it rank higher in the search results.

  • Include internal links in the intro and the text under the first H2 subheader—the closer to the beginning, the better.

    • These should be mandatory internal links whenever possible (listed in series outline).

  • Use creative anchor text

    • Links (both internal and external) should always use descriptive anchor text. Avoid the use of anchor text like "click here", "this article", etc

    • Choose wisely—Whenever possible, use a keyword variation.

Web Browser Links

The web browser link is custom-made for every article. The web browser link is included in the Verblio request.

Mandatory Internal Links

The mandatory internal links will be consistent throughout a content series and will be listed in the series content brief/outline

It's best practice to add internal links contextually (using anchor text as a natural part of your sentence), but that may not always be feasible.

If you cannot add all required links contextually, consider creating a list of related articles for the reader to reference in the context of the problem they are trying to solve.