In the past few years, companies such as Clearview AI have traded consumer privacy for profit. These shady companies have sold our data to an unimaginable cohort of people, including spammers, marketers and stalkers. And all it takes is one photo for them to find your identity and personal information. For example, a stalker can take a screenshot of someone's dating profile picture and use Google Reverse Image Search to find out everything about that person.
For Example:
*(A reverse-image-search of Joe Biden)*
They can also use TinEye—a special reverse image search engine—to trace the entire digital footprint of your photo.
Previously, the only way to outsmart Google or TinEye has been by rotating or disfiguring the photo, completely ruining the aesthetic.